SugarBun
SCOPE OF WORK: Logo Design, Package Design
Here's a quick glance at the SugarBun packaging I designed for Miss Birdie.
The brand is beloved for its guilty pleasure treats, and this sugar bun is no exception (to date, I've eaten quite a lot).
It Started With The Logo.
I thought it best to keep it simple for this, but also fun and inviting. I also wanted the logo to "be" the package as much as it complimented the complete design, the the design in turn complimented it.
This stands out as one of the package designs I most enjoyed creating. I liked how everything fell into place. I felt at the time that the design and the product complimented each other; neither out competing the other for attention, with the design subtlety drawing your attention towards the product, and the product making you take notice of the design.
