SugarBun
SCOPE OF WORK: Logo Design, Package Design
Here's a quick glance at the SugarBun packaging I designed for Miss Birdie.
The brand is beloved for its guilty pleasure treats, and this sugar bun is no exception (to date, I've eaten quite a lot).
It Started With The Logo.
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I thought it best to keep it simple for this, but also fun and inviting. I also wanted the logo to "be" the package as much as it complimented the complete design, the the design in turn complimented it.
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This stands out as one of the package designs I most enjoyed creating. I liked how everything fell into place. I felt at the time that the design and the product complimented each other; neither out competing the other for attention, with the design subtlety drawing your attention towards the product, and the product making you take notice of the design.
